Top 10 Best Best Purple Shampoo

COLOR DEPOSIT FORMULA REMOVES ORANGE YELLOW BRASSY TONES - Toning Shampoo with Intense Pigment Neutralizes Brassiness. Color Corrector Lightener for Bleached Blond Brunette Highlighted Ombre Balayage. PROFESSIONAL DEEP CLEANSING CLARIFYING EFFECT- Keratin Moroccan Argan Essential Oils Extracts in Hydrating Herbal Complex for Extra Clean Healthy Sexy Shiny Hair. Best Luxury Protein Cleanser. BRILLIANT WOW COLOR BETWEEN SALON VISITS - Unique Brightener with UV Protection for Rich Perfect Color. Lightening Shampoo Restores Highlights. Brightening Brilliance Booster to Vivid Light Brown Hair. REPAIRING HYDRATION CARE FOR DRY DAMAGED HAIR - Intensive Restoration for Extremely Brittle Chemically Treated Dyed Hair. Anti Breakage Restorative Moisture Therapy for Daily Damage Control Health. SAFE ULTRA GLOSS SOLUTION FOR SILKY SMOOTH HAIR - Anti Frizz Moisturizing Treatment Gives Coarse Thick Thin Wavy Curly Hair Shine Shimmer. Cruelty Paraben SLS Free Product Without Alcohol. ELIMINA LOS TONOS AMARILLO NARANJA Y LATN - Shampoo matizador platinado con pigmento intenso matizante para cabello cobrizo. Shampoo matizador para cabello rubio decolorado, moreno, resaltado, ombre y balayage. MATIZANTE PARA CABELLO RUBIO CENIZO - Champ para las canas y matizante para cabello rubio. Matizador para cabello cobrizo con extractos de queratina, argn y aceites esenciales y complejo de hierbas hidratantes. SHAMPOO PARA CABELO SECO Y MALTRATADO CON PROTECCIN UV - Tu champu para canas, pelo rubio o decolotado. Shampoo morado matizador platinado. Potenciador de brillo para aclarar el cabello con rayitos. HIDRATACIN REPARADORA PARA CABELLO SECO DAADO - Shampoo morado matizador para cabello muy daado quebradizo tratado qumicamente y teido. Matizador para cabello platinado. Shampoo para cabello rubio. TRATAMIENTO HIDRATANTE ANTIENCRESPAMIENTO - Matizador de canas. Champu morado para cabello rubio. Otorga brillo al cabello grueso, fino, ondulado y rizado. Shampoo para canas sin sulfatos, parabenos, SLS o alcohol.

Rejuvenate and Neutralize Needing to revive your blonde hair This rice water shampoo bar is a great purple shampoo for blondes because it acts as a blonde toner that neutralizes brassy and yellow undertones, leaving your hair looking fresh and balanced. Moisturizing Shampoo Immerse your hair in the luxurious blend of natural oils and rice water with our advanced formula bar shampoo. Recognized for their beneficial effects on hair health, these ingredients make it a valuable addition to your hair care routine. Natural Purple Hue Our clarifying shampoo bar is the best purple shampoo with a subtle purple hue that is naturally derived from sweet potato powder, offering a gentle and effective toning solution and is a perfect purple toner for blonde hair. Inspired by Ancient Wisdom In partnership with the Red Yao women, our hair shampoo incorporates Longsheng rice, renowned for its hair-strengthening properties, combining modern innovation with age-old wisdom for hair that feels radiantly balanced. Ethical and Eco-Friendly Suitable for all hair types, our solid shampoo bar is a volumizing shampoo that is sulfate-free, paraben-free, phthalate-free, pH balanced, 100 vegan, plastic-free, sustainable, cruelty-free, and ethically sourced.

Shampoo. Silver Shine. Milk Shake.

milk_shake Icy Blond is a shampoo for blond color treated hair and natural light and platinum blonds. Special black pigments give delicate ash tones and prolong the effects of grey or silver tones.. Lightening techniques, external aggressors such as the sun, or harsh cleansers can bring out unwanted warm tones in light blond hair. Icy Blond Shampoo returns cool ash blond and platinum tones to hair.. Our blond shampoo formula helps neutralize and counteract yellow or brassy tones in very light blond and platinum hair unlike purple shampoo formulas, Icy Blond black pigment shampoo is not recommended for grey or white hair.. The active ingredients enhance the natural beauty of hair, leaving it soft and shiny. The sweet and evocative grape fragrance gives a delicious happy moment of joy during application.. Milkshake hair products are recommended by top hairstylists around the globe Luxury salon exclusives now available online.

Gently Cleanse Blonde Hair Remove Yellow Tones - Transform your hair color from yellow to 'oh wow' with Fanola's anti brass purple shampoo toner for blonde hair, which will remove brassiness neutralize yellow tones to preserve your light, bright blonde hair in between salon services. Immediately remove any undesired yellow tones in bleached, highlighted, blonde, silver, and gray hair with violet pigments for a shiny, silky light colored hair.. Antioxidant Ingredients - This anti brass purple shampoo is enriched with extra violet pigments to maintain a cool even tone. Infused with antioxidant grape extract silk protein ingredients to effectively re-tone bleached blonde hair, while ensuring a healthy look feel with this nourishing formula.. Maintain Your Perfect Blonde - This toning purple shampoo for blonde hair will help preserve your preferred blonde tone in between color services for a bright, light hair color by removing unwanted tones- including yellow, brassy, or muddy. Fanola's purple shampoo toner is suitable for all blonde types, including super-lightened, bleached, and gray. For best results, build your blonde routine with Fanola's purple shampoo, toner mask, and incredible foam.. How to Use - Apply Fanola Anti-Yellow Shampoo to wet hair and massage. Leave on for 1 to 5 minutes, lather and rinse thoroughly. For best results, follow with No Yellow Purple Mask toner as a system to ensure your ideal blonde tone by leaving it with a cold tone and a soft, shiny, silky texture. Pro Tip Can be used to pre-tone bleached hair or on super lightened hair, as well as on clients wanting less yellow tones. Professional Hair Care Made in Italy - Fanola is a professional Italian hair care brand that aims for the highest quality values, processes, and ingredients across all products. Inclusive beauty is at the brand's core with over 10 different product ranges in professional hair care, color, and styling categories. The brand has been in the market for over 15 years and continues to explore different areas of innovation to restructure, balance, and improve worldwide hair wellness..

What It Is - Toning Shampoo Formulated With A Special Purple Violet Pigments To Neutralize Reflections. What It Does - Neutralizes Yellow Reflections Driving From Pigment Residue After Bleaching, Lightening And The Oxidizing Action Of The Elements. Hair Toner - Eliminates Brassiness And Gives A Signature Silver, Ash Tone On Light Blonde, Platinum And Gray Hair. Hair Types - For Platinum, Light Blonde, Gray, Bleached, Or Highlighted Hair. How When - Apply On Damp Or Dry Hair For 1-3 Minutes And Rinse. Use Disposable Gloves To Prevent Staining Of The Hands. Apply Once A Week Or When Yellow Becomes Visible.

NEUTRALIZE ADD SHINE Kitsch Shampoo Bar neutralizes yellowbrassy tones in blonde and red hair, revealing a brighter, healthier color. This gray hair shampoo is also designed to help boost your natural highlights and make them shine in a healthy way.. STRENGTHEN YOUR HAIR IN AN INSTANT This purple bar shampoo for hair is enriched with biotin to boost shine, reduce dullness, and strengthen hair. With just one use of this shampoo bars for gray hair, you can enjoy smoother, stronger, and more vibrant color.. SAVE MONEY WHILE SAVING THE ENVIRONMENT Kitsch's all-natural shampoo bar is 100 compostable, zero waste, and plastic-free. Our purple bar shampoo don't come in plastic bottles, which saves atleast 2 liquid bottles of liquid shampoo, making this shampoo soap bar for hair the best shampoo bar alternative.. PACKED WITH SAFE AND NATURAL INGREDIENTS This solid shampoo bar is Vegan, and uses bio-based ingredients. Our sulfate-free bar shampoo for gray hair is free of parabens, phthalates, silicones, and artificial fragrances, ensuring a safe and worry free use for you.. CRUELTY-FREE BODY SOAP BARS We are Leaping Bunny certified The Leaping Bunny Logo is the only internationally recognized symbol guaranteeing consumers that no new animal tests were used to develop any product displaying it..

Neutralize Yellow Tones Restore Damaged Hair - Transform your hair look feel with this professional combo to shift your hair color from yellow to 'oh wow' with Fanola's purple shampoo for blonde hair, which will neutralize undesired tones and preserve your light, bright blonde hair in between salon services. Ensure deep conditioning on dry, damaged hair with Nutri Care Restructuring Conditioner.. Antioxidant Linseed Oil Milk Protein Natural Ingredients - Fanola's anti brass purple shampoo is enriched with extra violet pigments to maintain a cool even tone due to its antioxidant grape extract silk protein ingredients that effectively retone bleached blonde hair, while ensuring a healthy look feel. Nutri Care Conditioner for dry hair is infused with milk proteins linseed oil to deeply clarify and restructure hair strands leaving it smooth, soft, revitalized, and bright.. Maintain Perfect Hydrated Blonde Hair with Strengthening, Anti Frizz Formulas - A toning purple shampoo for perserving your perfect blonde tone in between color services for a bright, light hair color by removing yellow and brassy unwanted tones. Suitable for all blonde types, including super-lightened, bleached, and gray. Nutri Care moisturizing conditioner for dry hair replenishes hair vitamins nutrients in damaged hair. Achieve your ideal hair color with a boost of hydration. How to Use - Apply Fanola Anti-Yellow Shampoo to wet hair and massage. Leave on for 1 to 5 minutes, lather and rinse thoroughly. Pro Tip Can be used to pre-tone bleached hair or on super lightened hair, as well as on clients wanting less yellow tones. After rinsing off Purple Shampoo, follow with Nutri Care Deep Conditioner by applying it to lengths and ends. Leave on for 1-3 minutes rinse thoroughly. For best results, follow with Nutri Care Leave In and use at least once a week as a system.. Professional Hair Care Made in Italy - Fanola is a professional Italian hair care brand that aims for the highest quality values, processes, and ingredients across all products. Inclusive beauty is at the brand's core with over 10 different product ranges in professional hair care, color, and styling categories. The brand has been in the market for over 15 years and continues to explore different areas of innovation to restructure, balance, and improve worldwide hair wellness..

Gently Cleanse Blonde Hair Remove Yellow Tones - Transform your hair color from yellow to 'oh wow' with Fanola's anti brass purple shampoo toner for blonde hair, which will remove brassiness neutralize yellow tones to preserve your light, bright blonde hair in between salon services. Immediately remove any undesired yellow tones in bleached, highlighted, blonde, silver, and gray hair with violet pigments for a shiny, silky light colored hair.. Antioxidant Ingredients - This anti brass purple shampoo is enriched with extra violet pigments to maintain a cool even tone. Infused with antioxidant grape extract silk protein ingredients to effectively re-tone yellow hair from bleached blonde hair, while ensuring a healthy look feel with this nourishing formula.. Maintain Your Perfect Blonde - This toning purple shampoo for blonde hair will help preserve your preferred blonde tone in between color services for a bright, light hair color by removing unwanted tones- including yellow, brassy, or muddy. Fanola's purple shampoo toner is suitable for all blonde types, including super-lightened, bleached, and gray. For best results, build your blonde routine with Fanola's purple shampoo, toner mask, and incredible foam.. How to Use - Apply Fanola Anti-Yellow Shampoo to wet hair and massage. Leave on for 1 to 5 minutes, lather and rinse thoroughly. For best results, follow with No Yellow Purple Mask as a system to ensure your ideal blonde tone by leaving it with a cold tone and a soft, shiny, silky texture. Pro Tip Can be used to pre-tone bleached hair or on super lightened hair, as well as on clients wanting less yellow tones.. Professional Hair Care Made in Italy - Fanola is a professional Italian hair care brand that aims for the highest quality values, processes, and ingredients across all products. Inclusive beauty is at the brand's core with over 10 different product ranges in professional hair care, color, and styling categories. The brand has been in the market for over 15 years and continues to explore different areas of innovation to restructure, balance, and improve worldwide hair wellness..

NEUTRALIZE ADD SHINE Kitsch Shampoo Bar neutralizes yellowbrassy tones in blonde and red hair, revealing a brighter, healthier color. This gray hair shampoo is also designed to help boost your natural highlights and make them shine in a healthy way.. STRENGTHEN YOUR HAIR IN AN INSTANT This purple bar shampoo for hair is enriched with biotin to boost shine, reduce dullness, and strengthen hair. With just one use of this shampoo bars for gray hair, you can enjoy smoother, stronger, and more vibrant color.. SAVE MONEY WHILE SAVING THE ENVIRONMENT Kitsch's all-natural conditioner bar is 100 compostable, zero waste, and plastic-free. Our blonde conditioner bars don't come in plastic bottles, which saves atleast 2 liquid bottles of liquid conditioner, making it the best conditioner alternative.. PACKED WITH SAFE AND NATURAL INGREDIENTS This toning solid conditioner bar is Vegan, and uses bio-based ingredients. Our vegan purple toner for blonde hair is free of parabens, phthalates, silicones, and artificial fragrances, ensuring a safe and worry free use for you.. CRUELTY-FREE BODY SOAP BARS We are Leaping Bunny certified The Leaping Bunny Logo is the only internationally recognized symbol guaranteeing consumers that no new animal tests were used to develop any product displaying it..

Gently Cleanse Blonde Hair Neutralize Yellow Tones - Transform your hair color from yellow to 'oh wow' with Fanola's anti brass purple shampoo color depositing mask toner for blonde hair, which will remove brassiness neutralize undesired yellow tones to preserve your light, bright blonde hair in between salon services. Immediately remove any undesired yellow tones in bleached, highlighted, blonde, silver, and gray hair with violet pigments for a shiny, silky light colored hair.. Antioxidant Ingredients - This anti brass purple shampoo is enriched with extra violet pigments to maintain a cool even tone. Infused with antioxidant grape extract silk protein ingredients to effectively re-tone bleached blonde hair, while ensuring a healthy look feel with these nourishing formulas.. Maintain Your Perfect Blonde - This toning purple shampoo for blonde hair will help preserve your preferred blonde tone in between color services for a bright, light hair color by removing unwanted tones- including yellow, brassy, or muddy. Fanola's purple shampoo is suitable for all blonde types, including super-lightened, bleached, and gray. For best results, build your blonde routine with Fanola's purple shampoo, toner mask, and incredible foam.. How to Use No Yellow Care - Apply Fanola Anti-Yellow Shampoo to wet hair and massage. Leave on for 1 to 5 minutes, lather and rinse thoroughly. After rinsing off your Anti-Yellow Shampoo, wear single-use gloves and apply Fanola No Yellow Mask onto towel-dried hair from lengths to ends. Leave on for 3-5 minutes and rinse thoroughly. For best results, use at least once a week or until desired blonde level is reached.. Professional Hair Care Made in Italy - Fanola is a professional Italian hair care brand that aims for the highest quality values, processes, and ingredients across all products. Inclusive beauty is at the brand's core with over 10 different product ranges in professional hair care, color, and styling categories. The brand has been in the market for over 15 years and continues to explore different areas of innovation to restructure, balance, and improve worldwide hair wellness..

COLOR BRIGHTENING Luseta Purple Shampoo and Conditioner is specially made for blonde gray hair with richness and neutral formula. CLEAN AND REPAIR Shampoo gently cleans hair, eliminates brassy and yellow tones in blondes and repairs split ends. PROTECT HAIR Conditioner helps promote glossiness and protect hair from heat or natural environmental damages. SAFE PRODUCTS Free of Sulfate, Paraben and Gluten PH balance shampoo pH 5.5 - 6.5, conditioner pH 4.5 - 5.5. COLOR SAFE Salon quality shampoo conditioner safe on color treated hair.

An protein-enriched color-enhancing purple shampoo for blonde and gray hair.. Neutralize brassy tones in blondes, removes the dull yellow in gray hair, repair split ends and promotes glossy.. The Purple Shampoo is infused with coconut oil, coconut extract deeply hydrates brittle, fragile hair and dry scalp as Vitamin E repairs hair follicles, promotes healthy growth, and helps restore hair to glossy radiance.. Chemical Free Safe Products -- This sulfate free shampoo and conditioner are organically formulated with 5.5 - 6.5pH level. It soothes your skin, and is easy to use.. This shampoo is safe for color-treated and keratin-treated hair and contains no harmful chemicals. Our shampoo is NOT tested on animals..

PURPLE SHAMPOO - A purple shampoo that neutralizes brass and dullness with ultra-violet pigments and charcoal powder while making hair 3X stronger with 67 less breakage. It provides intense hydration and repair to bleached damaged hair cuticles.. KEY BENEFITS - Ideal for color-treated blondes to fight yellowing, brass breakage, this formula includes ultra-violet pigments that neutralize brass while charcoal powder draws out impurities from the hair, instantly lightening strands.. INGREDIENTS - Avocado, Coconut Jojoba Oils moisturize, strengthen, and prevent split ends for shinier, softer, smoother hair. Shea Butter provides powerful nourishing properties, eliminating frizz and dullness while improving hair health and shine.. DETAILS - Scent is breezy citrus with crisp water warm woods. Safe for all hair types, including keratin and color-treated hair. Its clean, vegan, cruelty free, and sustainable, and free of sulfates, silicones, parabens, phthalates, and gluten..

ULTIMATE BRASSINESS NEUTRALIZATION - Introducing our intensely-pigmented weekly purple shampoo designed to combat brassiness in your blonde, platinum, or gray hair. Experience the transformation as violet pigments work their magic, neutralizing unwanted warm tones and leaving your hair cooler and more vibrant than ever.. LUXURIOUS HAIR NOURISHMENT - Our purple shampoo goes beyond toning. Enriched with a blend of antioxidants and botanical oils, it provides a luxurious and moisturizing experience for your hair. Say hello to a refreshed, revitalized, and brilliantly colored mane. Keep your hair soft, shiny, and incredibly manageable with each use.. UNIVERSAL HAIR CARE SOLUTION - Suitable for all hair types, this purple shampoo is a versatile addition to your routine. We've ensured it's free of alcohol and parabens, making it safe for everyone. Whether your hair is straight or curly, thick or fine, you can enjoy the benefits of neutralizing brassiness and preserving your color.. PERFECT FOR COLOR-TREATED HAIR - Our purple shampoo is ideal for those with color-treated hair. Extend the life of your color and protect your investment with the violet pigment deposits. Maintain your color's vibrancy, and enjoy long-lasting, salon-worthy results.. PROFESSIONAL QUALITY TONING AT HOME - Elevate your hair care game with our most potent toning shampoo. This deep-penetrating formula is intensely pigmented, making it highly effective in achieving the results you desire. For an optimal application experience, we recommend using gloves. Achieve the salon-quality results you've been dreaming of, all from the comfort of your own home..

GOODBYE BRASSY Make brassy orange and yellow discolorations a thing of the past with Bellissos purple shampoo and conditioner set Our toner for blonde hair restores even color tone for both men and women Achieve a more natural looking appearance with this blonde shampoo and conditioner. GRAY, SILVER AND BLONDE Go beyond a blonde hair toner treatment with a color balancing solution that also works on silver, gray and naturally white hair Bellissos conditioner and silver shampoo for gray hair removes that straw yellow color that can develop over time For stunning hair that turns heads, this conditioner and shampoo for white hair is the answer. SULFATE FREE Bellissos blonde shampoo and conditioner set is completely free from harsh sulfates that can strip your hair from moisture Better still this purple shampoo and conditioner for blonde hair is never tested on animals and contains no parabens Make the switch to a silver hair shampoo and conditioner thats gentle on your scalp and kind to the earth. SALON QUALITY Experience the difference that a salon quality conditioner and purple shampoo for blondes can make This toner for orange brassy hair has been formulated in close consultation with styling experts Upgrade to our sulfate free purple shampoo and conditioner for professional results. BOTANICAL EXTRACTS Bellissos conditioner and purple shampoo for blonde hair is enhanced with plant essences for added smoothness and shine Our hair toner for bleached hair contains argan oil and jojoba for dazzling shine as well as aloe vera for incredible hydration.

Violet pigment tones down unwanted yellow hues on grey, light blonde, or streaked hair. Ideal, for grey, super lightened, or decolored hair. Its giving the hair a cool, bright, even reflection. Helps you keep your color consistent and vibrant.

The only paraben sulfate free purple shampoo on Amazon Cruelty free vegan friendly Contains intense violet pigments to counteract unwanted yellow hues. Purple toning shampoo is suitable for use on silver, gray, blonde, bleached and highlighted hair for a radiant, brighter color.. Extend Time Between Expensive Salon Visits Stronger than traditional blonding shampoos, the vivid violet of silver hair shampoo enhances hair color for ice cool blonde or dazzling silverash tones.. Shampoo For Blonde, Platinum GraySilver Hair Zero Yellow Purple shampoo neutralizes brassiness in blonde shades for high quality at-home hair care. Our hair products are recommended by hair stylists worldwide.. Sulfate-Free Shampoo SLS-free and paraben-free, blonde shampoo is formulated with Vitamin B5 derivative to soften hair strands and add shine in natural and color-treated blonde hair.. Innovative UV Filters Purple shampoo use protects your hair color against fading caused by damaging ultraviolet radiation to maintain your perfect shade of blonde hair..

Toning Purple Shampoo and Conditioner Set Maintain your perfect blonde with this set that hydrates and neutralizes brassy yellow and orange tones in blonde, bleached, highlighted and silver hair. Hydrating Formula This moisturizing conditioner and shampoo is infused with Hibiscus and Purple Dye to tone brassy hair and leave it deeply moisturized Vegan, sulfate free, paraben free with no harsh salts. The Ever Collection With our shampoos, conditioners, and hair treatments you can have a sulfate free hair care routine thats tailor made for your specific needs, even if you have color treated hair. Custom Hair Solutions From treatments, masks and serums to leave in conditioners and frizz defying shampoos and conditioners, we've got what you need Try our thickening, moisturizing and volumizing products. L'Oreal Paris Beauty A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in makeup, skin care, hair care, styling and hair color.

Toning Purple Shampoo So Silver color depositing shampoo neutralizes unwanted yellow tones in all blonde, platinum, grey and silver hair. Removes undesirable brassy warmth and eliminates dull tones. Hydrating Formula Illuminates highlights on blondes and adds shimmering brightness for color treated or natural hair, perfect for lightened or icy blondes looking to restore, repair and hydrate. Key Benefits Deposits violet pigment, neutralizes brassy warm tones and gets rid of dull, yellow tones with out stripping color while also rehydrating dry hair with extra moisture and color care. Suggested Use Wearing suitable gloves, apply to wet hair, lather, rinse and repeat if necessary and as needed. For maxium benefits, leave on for five minutes to tone and cleanse. Follow with regimen. So Silver Collection Use So Silver Conditioner with extra moisturizing benefits with toning shampoo and So Silver Toning Spray to enhance neutralization in between uses and professional salon visits.

Item display volume 250.0 milliliters.

Designed for fine and light-colored hair, this multitasking formula conditions, detangles and speeds up drying time..

Removes dull yellow in gray white hair. leaves hair shiny without residue. Renews and refreshes faded highlights..

Redken Color Extend Blondage Color Depositing Purple Shampoo is a professional salon shampoo for color treated or chemically treated hair. Neutralizes brassy, yellow and orange undertones.. With purple pigments to instantly tone, strengthen and moisture blonde, bleached, and color treated hair. Helps with color retention, anti-fade protection and maximizes color vibrancy for a cooler blonde result.. Cleanses, strengthens and adds softness. Contains salicylic acid to strengthen and repair blonde hair from the core and pure violet pigments to remove unwanted brassiness and leave blonde hair color cool and bright.. Anti-Brass ultra-pigmented purple formula with wheat protein, amino acids and glycerin to ensure brighter, cooler blonde hair color. Purple toning formula helps color correct and neutralize unwanted yellow undertones for brassiest blonde hair color.. Nourishes, increases smoothness and shine, deeply conditions, and strengthens blonde hair for less breakage..

Pro-quality Purple Shampoo Hair is made up of many bonds responsible for its health, strength shape. When hair gets damaged from bleach and hair color, those bonds break. Our bonding purple shampoo helps repair, protect hydrate while brightening neutralizing brassiness on blonde, lightened gray hair.. Repair. Protect. Hydrate. Our bond repair products penetrate deep into hair to repair strengthen.. How to repair brighten blonde, lightened or gray hair Apply to wet hair. Lather fully leave on for 3-5 minutes, then rinse.. SLSSLES-Free, Paraben-Free, Phthalate-Free Cruelty-Free. Product bottles are recyclable.. Neutralizes brassiness in one use. Hydrates from roots to ends..

Toning Shampoo Conditioner So Silver set neutralizes unwanted yellow tones in all blonde, platinum, grey and silver hair. Removes undesirable brassy warmth, eliminates dull tones and moisturizes. Hydrating Formula Toning Shampoo illuminates highlights on blondes and adds brightness , while conditioner works to restore, repair and fight dryness. For color treated, lightened and natural hair. Key Benefits Shampoo deposits violet pigment, neutralizes brassy warm tones and gets rid of dull, yellow tones without stripping color. Conditioner rehydrates dry hair for extra moisture and color care. Suggested Use Wearing suitable gloves, apply shampoo to wet hair, lather and rinse well. Repeat if necessary. Apply conditioner, distribute evenly throughout lengths and ends and rinse thoroughly. So Silver Collection Use So Silver Conditioner with extra moisturizing benefits with toning shampoo and So Silver Toning Spray to enhance neutralization in between uses and professional salon visits.