Top 10 Best Shampoo Without Chemicals

QUICKNESS AND THICKNESS Simplify your hair cleansing routine with naturally derived formula that cleanses, hydrates, and boosts volume.. SMELL REFRESHED AND RENEWED Tea Tree and Cedar oils combine to leave you smelling like a Viking on a spa day.. TRUSTED BY MORE THAN 5 MILLION MEN Born at the base of Mt. Tam, CA. Proudly made in the US and B Corp Certified. Loved by millions of men the world over.. NATURALLY DERIVED INGREDIENTS Every bottle is packed with Coconut-Derived Surfactants for a deep clean, Glycerin for moisture, and Soy Protein to help boost and strengthen your luscious locks.. THE DREAM TEAM From body to beard, lotion to deodorant, weve got everything you need. Stick with your favorite scent across every product or mix and match to make it your own..

What It Is A fragrance free shampoo conditioner proven to gently cleanse and hydrate the scalp and hair, without causing irritation or discomfort. Rebalances and soothes a dry, itchy scalp while leaving hair soft, shiny frizz-free. Who It's For Those with scalp and fragrance sensitivities Suitable for all hair types and textures. Hypoallergenic Dermatologist Approved Formula 100 Vegan Cruelty Free. Made With Kind Ingredients Features a soothing blend of oat extract and pro-vitamin B5 to help protect and moisturize for healthy-looking hair happy-feeling skin. Made Without Essential oils, Synthetic Natural Fragrances, Sulfates, Parabens, Silicones, Phthalates, Dyes, Drying alcohol, Gluten, Formaldehyde, formaldehyde-releasing Agents, Peroxide, Ammonia, Mineral Oil, Petrolatum, DMDM Hydantoin NPEs.

Wash Your OUAI To A Happy Medium - If your hair type is stuck in the middle, this sulfate-free shampoo will nourish, strengthen and add shine to medium strands.. Does Your Hair Feel Like The Middle Child - Hydrate, nourish and strengthen your hair with this reparative shampoo. Formulated with Babassu oil to add weightless hydration to your hair and scalp and Coconut oil to strengthen hair by sealing split ends to reduce breakage. Anti-frizz hydrolyzed keratin is added to reduce flyaways while Kumquat fruit extract leaves hair with a shiny finish.. OUAI Means Yes - In that casual Parisian way. OUAI is about being better IRL. It's about having honest conversations with our community. It's about letting go of unrealistic expectations and embracing your imperfections.. Made For Effortless Routines - All OUAI hair care products including this moisturizing shampoo are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality.. Live Life Your OUAI - OUAI offers luxury hair products at affordable prices that are user-friendly no glam squad needed. Wet hair, lather up with our hydrating shampoo and rinse clean. Follow up with OUAI Medium Conditioner for hydrated, smooth hair..

FRESH SCENT brings a luxurious touch to your daily routine. Natural ingredients, Vitamin E Tea Tree Oil blend to cleanse and refresh. Gentle enough for all hair types for men and women. Tea Tree Oil is known for its purifying qualities of removing build-up on your scalp and hair follicles to leave your hair feeling light and airy. VEGAN CRUELTY FREE SHAMPOO is environmentally friendly and never tested on animals. Our all natural ingredients are color safe, silicone free, gluten free and do not contain sulfates, SLES, SLS or parabens.. MOISTURIZING SHAMPOO creates a rich lather with argan oil and Vitamin E to tame frizz and promote soft-to-the-touch, ultra hydrated hair.. NO BUILD-UP, CLEAN FORMULA rinses completely to leave hair cleansed, soft, and nourished. Bulk set of three Shampoo bottles, 33.8 Ounces per bottle.. FEEL THE DIFFERENCE, MAKE A DIFFERENCE through everyday, quality purchases - your purchase of this 3-pack of hydrating shampoo also donates 3 bars of soap to someone in need, supporting our mission of soaphope. Track your impact by entering your Hope Code found on the back of your soap..

BOTTLE FREE NATURAL SHAMPOO BAR Our 3.2 oz rice water for hair growth provides a salon quality experience from root to tip. Unlike dry shampoo, our rice soap for hair growth bar actually cleans your hair well. It has Rice Water Protein and natural ingredients that perfectly balance the PH in your hair for healthy looking locks that feel like silk. NOURISHING Our Rice Water Protein Shampoo Bar has been specially formulated to gently cleanse, moisturize and nourish your hair. Dry color-treated hair needs extra love, which is why we created a Paraben Free Sulfate Free Rice Bar Shampoo in order stop excessive splitting or breakage from happening even before it starts. ZERO WASTE PACKAGING Did you know over 100 million plastic bottles end up in landfills every year Our shampoo bars for hair growth are 100 compostable, has zero waste, and doesn't use any plastic. This shampoo soap bar for hair mixed with luxury salon-quality ingredients is transformed into an aromatic bottle-free bar, which leads to a reduction in carbon emissions for a cleaner world.. NATURAL INGREDIENTS Kitsch is known for making the best shampoo bars and conditioner bars. We care deeply about what goes in each bar of shampoo and only use natural ingredients that are plant based with no Sulfates, Parabens, artificial fragrances or dyes Our beauty products have been pH balanced so you can feel good about your hair every single day.. CRUELTY-FREE. We are Leaping Bunny certified The Leaping Bunny Logo is the only internationally recognized symbol guaranteeing consumers that no new animal tests were used to develop any product displaying it..

OUAI Fine Shampoo - Tired of saying I'm fine Us too. This color safe shampoo breathes life into fine, flat hair with strengthening keratin, biotin, and nourishing chia seed oil. Hair is left clean, bouncy, and full of volume, so you can finally be fine with being fine.. OUAI Fine Conditioner - This moisturizing conditioner is formulated for fine hair types using the same ingredients as our Fine Shampoo, to hydrate, strengthen, and boost volume without weighing hair down. So you can spend less time photoshopping your hair and more time living a full life.. OUAI Means Yes - In that casual Parisian way. OUAI is about being better IRL. It's about having honest conversations with our community. It's about letting go of unrealistic expectations and embracing your imperfections.. Made For Effortless Routines - All OUAI hair care products are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in our hair styling products and leave the bad stuff out, without ever sacrificing quality.. Live Life Your OUAI - OUAI offers luxury hair products like this thickening shampoo and conditioner for thin hair at affordable prices that are user-friendly no glam squad needed. Wet hair, lather up with OUAI Fine Shampoo and rinse clean. Follow up with OUAI Fine Conditioner. Volume all the OUAI up..

VOLUME BOOSTING COMBO Infused with rosemary and biotin, this bar shampoo and conditioner set provides a luxurious lather while adding volume to your hair, making it look fuller and healthier. This rosemary shampoo and conditioner with biotin is ideal for both men and women experiencing thinning hair.. HAIR STRENGHTENING FORMULA Fortified with biotin, this hair thickening shampoo and conditioner bar duo strengthens hair strands from root to tip, stimulate the scalp and nourish follicles with nutrients promoting resilience against breakage and damage for thicker, fuller and healthier-looking locks.. LIGHTWEIGHT FORMULAS Specifically designed for fine and delicate hair, this solid shampoo and conditioner bar set offer lightweight solutions for effortless styling. Our conditioner and shampoo for color treated hair is made with natural ingredients and PH balanced that is perfectly crafted for most hair types.. CONVENIENT BAR FORM Say goodbye to bulky bottles and hello to eco-friendly convenience with these compact travel size shampoo and conditioner sets, perfect for travel or everyday use without sacrificing quality. This volumizing shampoo and conditioner combo is a perfect match to those looking for both nourishing and cleansing benefit in single purchase.. GENTLE FOR YOUR HAIR THE ENVIRONMENT Our sulfate free shampoo and conditioner are also free from harsh chemicals like parabens and silicones, ensuring they're gentle on your scalp and hair. This commitment not only promotes healthier hair growth but also supports a cleaner environment, making Kitsch Bottle-Free Beauty your vegan-friendly and eco-conscious choice..

HIGH-QUALITY HAIR CARE Formulated with Castor Oil for Hair, pure essential oils and bio-based ingredients that perfectly balance the PH in your hair, Kitsch Pros Castor Oil Shampoo Bar provides a salon-quality experience from root to tip.. HEALTHY RESULTS Nourishing and moisturizing your strands, the ingredients in this Castor Oil Shampoo Bars for Hair will make your hair soft and strong to deliver healthy-looking locks with a great shine. This soap bar for hair also makes hair easier to detangle so theres less breakage.. NO HARSH INGREDIENTS Kitsch Hair Soap Bar is free of sulfates, parabens, phthalates, silicones, and artificial fragrances and dye to minimize irritation, making it gentle enough for washing your hair on a daily basis.. MOISTURIZES HAIR Perfect for dry, color-treated hair in need of extra nourishment, this bar soap for hair does not contain any saponified oils and is not cold-pressed to provide the proper PH balance to keep your hair hydrated and moisturized.. ZERO-WASTE PACKAGING Save the equivalent of two plastic bottles for every bar you use We have spent several months finding a way to take those luxury, salon-quality ingredients and concentrating them into an aromatic, bottle-free bar..

  - Dr. Berg Biotin Shampoo gently nourishes follicles, helps eliminate excess oils and build-up that weigh down your style, and enhances how your hair looks and feels. This versatile and unique volumizing shampoo can restore vibrancy to any hair type..     - Our state-of-the-art manufacturing facilities are located in the US and are staffed with highly trained individuals who formulate superior products. Being certified under US laws and regulations GMP Certified, these facilities are uncompromising when it comes to cleanliness and quality control.. - We're sorry to say it, but if youre looking for cheap, youre in the wrong place. We search far and wide, domestic and international, to provide high-quality ingredients for which your body will thank you. Unfortunately, getting the best ingredients from domestic and international farms can come at a higher-than-normal cost. If quality, satisfaction, and results are essential to you, youre in the right place. - Also known as The Knowledge Doc, Dr. Berg has spent most of his life researching and providing natural solutions to everyday health problems. This extensive research and thousands of hours working with patients are what sets us apart from other brands, as it has allowed us to create proprietary blends you cant get anywhere else.. - - If for any reason you're not happy with the results you experience within the first 30 days, we're happy to give you a full refund Send us a message, and the refund will be processed as long as it's requested within 30 days of purchase..

Hair regrowth tip - one of the best ways to avoid hair loss is to ditch that artificial hair growth shampoo with damaging sulfates and choose a shampoo with gentler more natural ingredients. Volumizing Shampoo - Try our biotin with coconut oil shampoo formula designed with you in mind to enhance the way your hair looks by moisturizing your locks for hair that looks fuller and hydrated. Shampoo for Dry Scalp Care - Our biotin with rosemary and zinc shampoo features essential oils to help improve your scalp appearance with great smelling hair thats nourished root to tip. Featuring Natural Oils - We love natural hair care products which is why our sulfate and paraben free shampoo is packed with panthenol argan oil biotin coconut oil and jojoba oil for hair. Premium quality - We believe natural ingredients are better which is why our biotin shampoo for color treated hair features a rich panel of natural oils to enhance the way your hair looks and feels.

BIOTIN SHAMPOO FOR HAIR GROWTH Hair Thickening Shampoo For Thinning Hair All Natural With B-Complex formula dht blocker for men treats thinning hair with botanical Rosemary Aloe Vera Saw palmetto and coconut, All known to regrow and prevent hair loss for men Women. SULFATE FREE NATURAL SHAMPOO FOR THINNING HAIR - The best of cell stimulating hair loss treatments for women to help stronger hair volume and thickness, This Hypoallergenic Natural Biotin Shampoo for hair loss is Sulfate and Paraben free Safe for colored hair. ANTI HAIR LOSS SHAMPOO for women and men naturally prevents hair loss by blocking DHT - a primary cause for thin weak hair by removing DHT this premium Biotin DHT Blocker Shampoo will give you thicker fuller hair shampoo perfect for sensitive scalp. ALL HAIR TYPES This hair regrowth treatment for women and men is full of Essential Vitamins for hair growth and is a safe daily hair thickener for color treated hair Highlighted hair Bleached hair damaged hair and body hair - Oily Dry Brittle or Frizzy - Black Red or Blonde colored.

NATURAL ORGANIC INGREDIENTS ecoLove Green Family Collection Shampoo is free from SLS, parabens and petrochemicals. 95 nature derived ingredients 30 organic. Enriched with essential oils, organic herbs plant extracts and 26 Dead Sea minerals.. GREAT FOR THE WHOLE FAMILY Unique blend of organic cucumber, spinach and parsley extract nourishes, softens and cleanses hair with a light and fresh scent. The gentle formula is suitable for all hair types for women, men, children and babies 6 months and older.. SOFT, SHINY HEALTHY HAIR Moisturizing shampoo leaves hair feeling super soft and smelling divine Use with our Green Collection Conditioner for best results. VEGAN CRUELTY FREE 100 certified vegan and eco-friendly. ecoLove shampoos are not tested on animals.. OUR STORY ecoLove is committed to creating the best hair care products for you and your family while combining a love and respect for nature. Organic vegetable fields were our inspiration, while the need for excellent skin-friendly hair body products were our motivation..

THICKER HAIR This biotin shampoo and conditioner set has been specially formulated to help you achieve the appearance of thicker hair Bellissos thickening shampoo and conditioner for fine hair coats each strand to give you the feeling of more luxurious, fuller locks that turn heads If youre in search of premium hair thickening products for men and women that really work, Bellisso is the solution. INCREDIBLE VOLUME This shampoo and conditioner set men and women love for the way it helps to boost volume The secret to our thickening shampoo and conditioner is how the biotin binds to the hair, helping to increase the space between each individual strand For people who want thicker feeling hair, Bellissos volumizing shampoo and conditioner is the answer. SALON GRADE Its time to say goodbye to hair products for women and men that arent up to standard At Bellisso, weve worked with leading hair care specialists to formulate a salon shampoo and conditioner set thats highly regarded by experts Trust Bellisso for some of the best shampoo and conditioner that money can buy. SULFATE FREE We care about your health, which is why our hair thickening products for women and men that contain no sulfates or parabens Whats more, Bellissos sulfate free shampoo and conditioner is totally free from cruelty and never tested on animals. ALL HAIR TYPES Bellissos hair thickening shampoo and conditioner is formulated for you, no matter your hair type More than just a shampoo and conditioner set for curly hair, our hair thickening shampoo and conditioner works on all types of hair If you want to improve volume and thickness for straight, wavy, fine or even frizzy hair, Bellisso is the key.

SMOOTHING ARGAN OIL People love how this argan oil shampoo from Pure Nature Lux Spa works hard to smooth flyaways and frizz Powered by Moroccan argan oil, this moisturizing shampoo helps you achieve smoother, more manageable hair. SULFATE FREE This sulfate free shampoo has been formulated with your wellbeing in mind Our dry hair shampoo is totally sulfate and paraben free, crafted to be kind to your scalp while helping to retain moisture Better still, Pure Nature Lux Spas sulfate free shampoo for color treated hair is never tested on animals and safe for all hair types. SOFT AND SHINING HAIR Moroccan argan oil for hair has been used for generations to help make hair shine Weve harnessed the power of this incredible treatment to bring you Moroccan oil shampoo that will turn heads If you want dazzling hair thats easy to tame, our hydrating shampoo is the answer. DEEP CLEAN Its time to do away with your old oily hair shampoo and upgrade to Pure Nature Lux Spa This shampoo for dry hair is tough on dirt and grime without stripping your hair of moisture If youre in search of shampoo for women and men thats tough on buildup but gentle on your scalp, our Moroccan shampoo is the smarter choice. SALON GRADE People trust our shampoo for oily hair because of the impeccably high standards At Pure Nature Lux Spa weve worked with leading hair care experts to formulate a shampoo for fine hair as well as dry and damaged locks that is salon grade For a salon quality moisture shampoo thats respected by professionals, trust only Pure Nature Lux Spa.

WHAT IT IS A dermatologist-developed, vegan, non-comedogenic shampoo that is gentle yet effective. SEEN Shampoo is sulfate free and provides luxurious lather that rinses easily without leaving the hair or scalp feeling stripped. Youll see less frizz and smoother hair. Safe for sensitive skin. Safe for acne prone skin. Safe for eczema prone skin.. FREE OF Non-comedogenic shampoo that is safe for sensitive skin and formulated without sulfates, silicones, phthalates, parabens, dyes, pore-clogging oils, formaldehyde-releasing preservatives, cocamidopropyl betaine, gluten. PETA and Leaping Bunny approved. Fragrance free also available.. GOOD FOR Clean and vegan. Sulfate-free shampoo that is good for all skin and hair types. Color-safe, keratin-safe. Can be used daily. Safe for sensitive skin. Safe for eczema acne prone skin. Can help with frizz, smooths hair and adds shine.. CLINICALLY PROVEN Dermatologist-developed shampoo that is non-comedogenic wont clog pores and non-irritating. Safe for sensitive skin. Safe for acne prone skin. Safe for eczema prone skin.. KEY INGREDIENTS Hemisqualane provides color and heat protection, can help with frizz, and keeps hair looking and feeling smooth. Bisabolol offers natural skin-soothing benefits.

MOROCCAN ARGAN OIL This moisturizing shampoo and conditioner set from Pure Nature Lux Spa is powered with hydrating argan oil, used for centuries to achieve incredible shine and make hair manageable This Moroccan oil shampoo and conditioner gives you silky smooth hair and helps prevent damage When you need an argan oil shampoo and conditioner that wont disappoint, trust only Pure Nature Lux Spa. SULFATE FREE Its time to say goodbye to your old anti frizz shampoo and conditioner packed with harsh ingredients that can strip moisture and treat yourself to a gentler experience Our Moroccan argan sulfate free shampoo and conditioner keeps hair hydrated Better still Pure Nature Lux Spas argan oil conditioner and shampoo contains no parabens and is never tested on animals. SHINE FOR ALL HAIR TYPES More than simply a shampoo and conditioner set for curly hair, our conditioner and shampoo sulfate free solution restores shine for everyone Experience sleek, silky locks that shine effortlessly thanks to this hydrating shampoo and conditioner for straight, wavy, curly and even frizzy hair. SALON GRADE Upgrade to an argan oil shampoo and conditioner set trusted by professionals Our Moroccan argan oil shampoo and conditioner is salon grade excellence, developed by hair care experts When you need a salon shampoo and conditioner set, trust only Pure Nature Lux Spa. RESTORES AND PROTECTS Reverse damage, repair dryness and help prevent split ends with our conditioner and shampoo for dry hair The secret to our shampoo and conditioner set for dry damaged hair is how the argan oil creates a protective coating around each strand, penetrating on a cellular level to provide hydration and repair from the inside out.

Mild shampoo This fragrance-free shampoo is pH balanced for all hair types sensitive formula effectively and gently cleans both hair and scalp, helps remove flaking and scaling, and controls oily scalp. Gentle scalp care Formulated to avoid common chemical irritants and harsh cleansing agents this hair shampoo is betaine-free, gluten-free, sulfate-free, silicone-free, and protein-free. Ingredients for sensitive skin Our products are free of dyes, fragrance, masking fragrance, lanolin, parabens and formaldehyde releasers. Dermatologist tested Vanicream Shampoo is formulated with ingredients dermatologists consider desirable and not irritating or sensitizing to the skin. Directions Wet hair, apply shampoo, lather, rinse and repeat avoid getting in eyes, and flush immediately with water if this occurs packaging may vary.

Made without silicones, parabens, dyes, synthetic fragrances, formaldehyde donors, phthalates. Gentle for baby Perfect for bedtime. Dermatologist-tested Hypoallergenic. No synthetic fragrances Tear-free. Not tested on animals No animal byproducts.

THE ONLY 100 FROM PLANTS SHAMPOO CONDITIONER ON THE MARKET - All plant-derived or plant-based products on the market contain synthetic or artificial ingredients. We are THE ONLY 100 FROM PLANTS haircare brand on the market. Our sulfate free vegan shampoo and conditioner is also betaine free used to replace sulfates that usually causes scalp itchiness and irritation, and is 250 cheaper than ingredients we use and contains apple cider vinegar, tea tree oil and other plant botanicals.. REPAIRS HAIR WITHOUT SILICONES FOR GLOSS SHINE  - Obtain the gloss and shine like a salon purchased shampoo and conditioner but without using any silicones or other nasty toxins and chemicals on your body. The powerful duo of shea butter and jojoba oil work together to leave your hair refreshed, renewed and ready for styling. We use super effective and gentle botanicals such as pea protein extract to repair damage and restore your hair to it's natural health.. NO B.S. FORMULATION THAT BANS 1400 INGREDIENTS - No Sulfates, No Betaines, No Parabens, No PEGS, No Silicones, No Phthalates, No Glycols, No synthetic fragrances, No dyes, No colors, No additives, and the list goes on.  We do not use any synthetic or artificial ingredients.  . 100 CRUELTY FREE, VEGAN and GLUTEN FREE We believe only 100 FROM PLANTS VEGAN. This vegan organic shampoo and conditioner is an all-around win for your hair, the planet and for our furry friends. We test on family and human friends only.. 100 RECYCLED PLASTIC BOTTLES - Beauty industry is responsible for one third of the landfill in America. We create no virgin plastic and only use vegetable non-toxic ink to print and ship the product in 65 recycled cardboard boxes. Our products, including the bottles, are proudly made right here in the USA..

One 32 oz. bottle of Alba Botanica More Moisture Coconut Milk Shampoo. Formulated for dry hair. Made with coconut milk to lock in moisture and hydrates hair. 100 vegetarian formula made without harsh ingredients like parabens, phthalates or synthetic fragrances. Always cruelty-free, never tested on animals recognized by the Leaping Bunny Program.

Made without Phthalates, parabens, dyes, synthetic fragrances, formaldehyde donors, SLSSLES. Value size Gentle for baby Perfect for daily care. Dermatologist-tested Hypoallergenic. No synthetic fragrances Tear-free. Not tested on animals No animal byproducts.

Advanced Therapy Shampoo Thick, luxurious and concentrated formula washes hair thoroughly without stripping away natural oils and prepares hair follicles for conditioner.. Moisturizing Shampoo Instantly smooths, restores and revitalizes dry hair with lasting moisture that leaves hair incredibly soft, shiny and healthy. Suitable for all hair types.. Allergen-Free Shampoo Formulated with zero sulfates, parabens, phosphates, artificial colors, additives or fragrances. Ideal for anyone with sensitive skin or odor sensitivities.. Cruelty-Free Hair Care Ginger Lily Farms is PETA-certified cruelty-free and vegan. Our products are never tested on animals so you can feel good using them.. Economical Eco-Friendly Gallon refill size helps reduce plastic consumption and is perfect for salon backbars or refilling shower dispensers in locker rooms, hotels, spas or at home. 1 Gallon Pack of 4.

Strengthening Shampoo This shampoo with biotin provides intense moisture for all hair types with a gentle formula that nourishes, cleanses and helps strengthen weak and brittle hair. Rosemary Mint Collection Rosemary Mint products are infused with Biotin for the ultimate help with strenghtening hair Stop those pesky split ends and welcome healthy, shiny twist outs into your life. Hair Products for All Hair Types We promote the health and maintenance of natural hair from Types 3A to 4C natural hair, however our products are suitable for all hair types and we feature products for both low and high porosity levels. Natural Haircare We continue to produce quality natural hair care products like oils, detanglers, shampoo, conditioners, moisturizers and more that help nourish hair through all three phases of growth. Women Owned With a heavy emphasis on incorporating organic ingredients being its root to results, Mielle Organics continues to create a line of natural beauty products by women for women of all hair types.

You will receive one 17.9 fluid ounce bottle of Shampoo and one 17.9 fluid ounce bottle of Conditioner. SOOTHING HYDRATION Nutrient blend with rose extract SLS Free Shampoo transforms hair into petal-soft locks. HAIR-LOVING INGREDIENTS Contains pro-vitamins B5 and B3, antioxidants, and rose water sulfate free, paraben free, silicone free, without dyes or mineral oil _. SULFATE-FREE LUXURY HAIR REPAIR, without the 50 price tag. HYDRATING SCENTED SHAMPOO AND CONDITIONER SET Set includes one 17.9 oz bottle of shampoo and one 17.9 oz bottle of conditioner.

Visibly Fuller Longer Hair Majestic Pure Biotin Shampoo is sulfate free and is formulated to support healthy hair growth. Healthy Strong Hair Powerful shampoo with super star ingredients such as Biotin, Rosemary Oil, and Castor Oil to promote visibly fuller, longer, and healthier hair. Beautiful Shinny Hair Expertly formulated to dramatically transform hair texture by hydrating, smoothing, and reducing frizz. Gentle Effective Gentle enough for daily use and for all hair types and textures, color safe shampoo. Cruelty Free Shampoo Majestic Pure Biotin Shampoo is cruelty free and not tested on animals.